Tag Archives: Lisa Konicki

Blonde Ale Helps to Bring Misquamicut Beach Back

Blonde Ale’s new logo tells a Sandy story.

Blonde Ale’s new logo tells a Sandy story.

by John Stratton

Every tasty sip will put some of Sandy’s sand back in place—on the beach where it belongs.

Grey Sail Brewing of Rhode Island is introducing a new beer to show its support of the Bring Back the Beach fundraising effort of the Greater Westerly-Pawcatuck Area Chamber of Commerce.

“Bring Back the Beach Blonde Ale” is available at local pubs and liquor stores starting February 15, and 100 percent of the proceeds will be donated to the Greater Westerly Chamber Foundation for its small-business-recovery grant program.
The ale will also be donated and served at the February 23 “Black & White Masquerade” at the Ocean House, an event that is a fundraiser for the same cause; 500 people will attend. Food stations, music by High Definition, and a silent and live auction are also being devoted to Bring Back the Beach.

The 27 devastated small businesses affected by Hurricane Sandy motivated head brewer Josh Letourneau and brewery owners Jennifer and Alan Brinton to conceive the blonde ale idea and they proposed it to executive director Lisa Konicki at the Chamber.  Josh then created a special beer that captures the essence of summer.  The distributor, McLaughlin & Moran, Yankee Schooner, and Brewer’s Supply donated materials and support to the project.

“We are really excited to present this new beer to the community, and happy that we have found a way to help generate support for the businesses in Misquamicut,” said Jen Brinton.

The Chamber’s Lisa Konicki adds that, “We are so grateful for the creativity and generosity of Grey Sail Brewing.  They themselves are a very small, and young business, and this demonstration of caring for their neighbors is truly inspirational.  This is one of the most exciting components of our entire fundraising campaign and I know that the community is going to embrace this product.”

To date, the Greater Westerly Chamber Foundation has raised and distributed over $170,000 in grant funds to 27 Misquamicut businesses devastated by hurricane Sandy.  The goal is to raise $400,000 and to have every business fully operational by Memorial Day weekend.

Dear Neighbor of Southeastern Connecticut and Southern Rhode Island…

Lisa Konicki, Executive Director, Greater Westerly-Pawcatuck Area Chamber of Commerce.

Lisa Konicki, Executive Director, Greater Westerly-Pawcatuck Area Chamber of Commerce.

Hurricane Sandy had a catastrophic effect on the Misquamicut beach community in Westerly, RI.   With 27 businesses devastated and hundreds of jobs impacted, we have moved from crisis to recovery mode.  The Greater Westerly-Pawcatuck Area Chamber of Commerce knows it’s critical to get these individuals the help they need.  The affected businesses generate $9.3 million a year in sales for our community and that figure does not include the multiplier effect for all of the other businesses throughout our region.  Tourism is critically important to the economic well being of this two-state community, and Misquamicut’s recovery is essential.

The Greater Westerly-Chamber Foundation created the Jump Start Small Business Recovery Program to provide grants to help small businesses with the many significant expenses that are not covered by insurance.  We are committed to helping every business resume operations by Memorial Day.  Already, significant progress has been made to restore our dunes, repair our infrastructure and rebuild.  Misquamicut WILL be fully operational in the Spring and we look forward to our best season yet.

Thanks to widespread community support of our fundraisers, and over $22,000 in sales of our “Bring back the Beach” t-shirts and hoodies, we’ve raised over $170,000 towards our goal of $400,000.  If you are interested in supporting this initiative, please join us at some of the many upcoming fundraising events:

February 9- Beach Bowl-A-Thon at Alley Katz Bowling Alley. 7-9:00 pm.  Sponsor a team and join in the fun or sponsor a lane to advertise on.  There will be numerous raffle prizes, music and great food. 25% of beer/food sales at Cleats will be donated to the fund as well.

February 17- Blues FOR the Beach concert at the Knickerbocker.  100% of the proceeds to benefit improvements to the Westerly Old Town Beach pavilion that was destroyed.

February 23- Black & White Masquerade at the Ocean House.  This black tie event, modeled after Truman Capote’s “Party of the Century” promises to be nothing short of spectacular.  Tickets are $125 and include food stations, open bar, music by High Definition,  roving entertainment, and a silent and live auction. 100% of the proceeds benefit the Bring Back the Beach fund.  Thank you to our sponsors, Olde Mistick Village, Valenti family of Auto Dealerships, The Washington Trust Company, Jonathan Edwards Winery, Cottrell Brewery, Lawrence & Memorial Hospital, and Grey Sail Brewery.

May 17-We welcome the entire community to participate in the “Hands Across the Sands” event along the shore of our beautiful Misquamicut beaches. This will be the first official event to usher in the season and celebrate our recovery.  From the Pleasant View Inn to the Seaside Beach Club, hundreds of school children and residents will line the beach, holding hands. Many will wear their “Bring Back the Beach” t-shirts and hoodies and a helicopter will fly by and record this activity.

May  18 & 19- We will host the Bold R Dash obstacle course event in Misquamicut.  This rigorous and challenging 5k military style course will test the endurance, strength and coordination of 3,000 participants and raise another $15,000 for our grant fund. The course will be laid out entirely in the sand at Misquamicut Beach and Westerly Town Beach, and  participants will face 20+ obstacles including walls, cargo nets, boulders, chains, mud, and more.  Registrations can be made at boldrdashrace.com.  This is also the weekend of the annual Misquamicut SpringFest, known as the largest carnival in the region and a showcase of musical legends.

Finally, I am truly excited to announce Grey Sail Brewery’s “Bring Back the Beach” beer, a custom made blonde ale that has been brewed specifically to support our community fundraising campaign. You will find this terrific, limited edition beer at local package stores and many of Westerly’s pubs.

For more information on any of these activities, and a complete description of the Greater Westerly Chamber Foundation and this fundraising effort, visit www.westerlychamber.org.  Photos and updates are found on our Facebook page.  Thanks to everyone who has supported our community thus far, including the Greater Mystic Chamber of Commerce, Greater Norwich Chamber of Commerce and the Chamber of Commerce of Southeatstern CT. The response has been overwhelming and we are truly grateful.

Warm Regards,

 Lisa Konicki    
        Executive Director
        Greater Westerly-Pawcatuck Area Chamber of  Commerce