story & photos
by Tyler Williams
The Capano Family opens their third supermarket, ShopRite of Clinton on Wednesday, June 23 in the former Shaw’s supermarket site. Scott Capano said, “The marketing company out of NJ found it to be a perfect fit for a ShopRite.” The two other ShopRites they operate are the supermarkets in New London and in Norwich.
Back in early 2009 Ken Capano, Sr. told us “We’re not the giant chain, we’re just two stores that we hope we are making better and better all the time. We do have plans for expansion, but we plan to take our time and grow sensibly and carefully.” They have done just that and when asked about the new location, Ken, Sr. said, “It is still all about our customer focus and being family-owned and operated. The community was waiting for it and customers from our New London and Norwich ShopRite supermarkets continually congratulate our family on the newest opening.”
With the Capano family at the helm you have guaranteed success. On the morning of the grand opening, shoppers gathered in a line that stretched from the front door, flowing down the sidewalk, to around the corner. Their brightly polished shopping carts gleamed in the early morning sun and at 9am, the doors opened, for the first time, for the eager shoppers. The Capano Family greeted their customers with big smiles. The shoppers were excited about the new supermarket location and the buzz that filled the air was that the ShopRite brings a new choice to Clinton and the surrounding areas.
The Capano Family is happy to offer a new choice to people. Ken, Sr. exclaims, “We are excited to be here!”
The store is an amazing growth of their business and derives from the entrepreneurial spirit of the Capano Family. Before the grand opening, renovations and improvements were made to the building which makes it sparkle, everything is fresh and clean. They outfitted the old building with new equipment, filled its shelves with a large variety of inventory and created an expansive produce, seafood and deli section.
Upon entering the store, the sights and smells flood the senses; the neatly placed fruit with all its vibrant colors and all the wonderful smells that makes ones stomach grumble from deep within, rush in. The Capanos took everything into account, including the layout of their supermarket; perishable items on the store’s perimeter, the deli in the back of the supermarket and the grocery items in the center of the store.
The Capano Family comes to Clinton and the community rejoices. The Capanos live and work in the community and it is their daily presence in each of the ShopRite supermarkets that makes the difference. It is their personal, hands-on approach that allows the Capanos to continually succeed; the Capano Family has hit another home run