The 2010 Eastern Connecticut tourism season is on the horizon, and with it comes a number of challenges, especially relating to the money available for promoting the region. However, with the right mindset, these challenging times also provide a number of opportunities.
The economy, statewide and nationwide, still faces hurdles in its recovery. State funding for tourism marketing has been dramatically reduced. However, our region remains a top tourism attraction, for those here as well as for those beyond.
Eastern Connecticut is an area that holds large appeal for many different reasons. People come here to visit Mystic Aquarium, Mystic Seaport, play at the casinos, enjoy our beaches, parks and attractions, learn some history, experience beauty. Many of the people enjoying these aspects of Connecticut already live here, and the number of those vacationing in their own backyard is growing.
We are the embodiment of a quaint New England region. We offer the best in historical places, museums, and other attractions that entice families to spend their time and money here. During the difficult times our region still faces, we would all do well to remember that our own backyard often provides more pleasure than we realize. Dollars spent in our economy stay here, and multiply.
Reminding state residents of the opportunities in their midst should be a large part of this year’s tourism marketing efforts. Doing so supports the chamber’s “Buy Local” program. Our “Buy Local” program supports our friends and neighbors who have invested in our community and who create employment opportunities for our residents.
The tourism industry is a very important part of the region’s economy. Working together, the industry can weather the difficult economic period we are in. We have much to share with the travelling public. We are fortunate to have enticing shops, neighborhoods, museums with local flavors, and communities that are friendly and inviting; all of the essential ingredients that make the travelling public feel welcome and want to return for another visit.
This tourism season is an important one, and it’s time for our community to come together, not just as a marketing tool, but as a region we are all proud of and eager to share.
President & CEO
Chamber of Commerce of Eastern